For digital makers who want to earn a living from the things they create. Indie software developers, designers, writers, entrepreneurs, artists, and other creatives!
After a long hiatus, Justin is back to talk about a system for discovering what people want, and building solutions they'll actually buy.
The reason people buy a product is they imagine their lives better with that product, than without it.
Steps for discover product ideas.
Download the slides here.
1. Start with people
Choose an audience that...
- You know, understand, and like
- That buys things
- That congregates online
What group is already paying you for your time and expertise?
2. Research + listen
Places to do research online:
- Google (look at related keywords)
- Facebook Groups
- Facebook search
3. Create a hypothesis
As a math grad student I want an online course so that I can make it through my first year of grad school.
4. Test your hypothesis
What's the smallest "product" you could create that could disprove your hypothesis?
What you learn when you launch a tiny version:
- How hard is it to find customers?
- Did I hit a nerve? Did I identify the #1 pain?
- How hard is it to get people to pay?
- How satisfied were people with the solution?
- Do I like the customers?
What are the different stages to being a solopreneur?
Your customers don't want to just "consume your stuff." They want to achieve something! They have a destination in mind.
How do you quit your day job? You need the freedom ladder.
Startups like Slack, Basecamp, and Freshbooks make millions of dollars in monthly recurring revenue by using a model called Software as a Service (SaaS).
Should you get into the business?
This episode isn't just for programmers and startup people! Lots of lessons for makers of all sorts.
Real life keeps going, even when you're launching something new.
Listen to the podcast for people who make stuff on the internet and earn their income from the things they create.
How do you get people to know you exist? Be unexpected.
Justin talks about his new book (justinjackson.ca/jolt) and talks with Mikael Cho from Crew in Montreal. They're the awesome makers behind Unsplash.com
Everyone's trying to be a unicorn. I just want to be like Fat Mike.
"The Only Thing That Is Constant Is Change."
Justin opens up about how his MegaMaker project is going, and what the future holds.
(First episode of Season 3)
What happens when you meet people from the internet IRL?
Also: last episode of Season 2!
Do you know about the Desperation Scale™?
Listeners asked me to be more honest about the struggle. So here it is!
You will not believe what happened to me yesterday.
Also: do need to care about your reputation?